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How to Measure the Success of Your Exhibition: Key Performance Indicators

  • Posted by: Launch Dome
  • Category: Exhibition

Constituents of a successful exhibition

The success of an exhibition depends on various factors; first and foremost, an exhibition is a display of some product or concept for the individual or other firms at some public event. Launchdome is a Delhi Event management company

ViewsThe views recorded at an exhibition are among the few valuable KPIs that can indicate its effectiveness. An exhibition with lower views may lack some features, need more features, or lack the requisite features or experience.
PopularityPopularity may be attributed as an abstract measure and be challenging to generate a figure for. However, popularity gained or attributed to the exhibit would be used by many individuals to gauge an individual’s success story.
Customer awarenessCustomer awareness can be gauged as a metric for a successful brand exhibition. A successful exhibition increases and maintains customer awareness while encouraging and stimulating people’s expressions of interest, study, and investigation.
Conversion/Acquisition rateThe conversion/turnover rate measures the ratio or percentage of leads that were converted to customers. Your conversion/acquisition rate may gauge the success of an exhibition and can be a critical KPI. 
Social media visibilitySocial media visibility refers to the brand’s ability to be seen and noticed by its targeted audiences on social media platforms. Launchdome is a Delhi events company that enables, manages and transforms your social media visibility. 
Sales metricsSales metrics as KPIs are indicators of successful exhibitions.
Brand awareness and engagementA KPI of an exhibition may be an improvement in the brand’s overall brand awareness & engagement. 
ROI (return on investment)Calculated as the ratio of the percentage of: Cost of exhibition / Revenue generated by closed sales during the exhibition.
User/attendee review:The users and individuals who attended the exhibition review can enable the brand to gauge the exhibition’s success.
Interactivity of experience:The interactivity of the exhibition experience is a KPI that can be used as a metric of the exhibition’s success.
Variety of media and tools utilised:An exhibition that utilises a variety of media and tools, such as a combination of print media and technology, enables a greater degree of success for itself.
Learning and feedback:Learning, feedback, and insights gained are contributors and can be a distillation of a compelling exhibition. Within the Delhi-NCR region, launchdome is an organiser of team building activities at the office. 

An exhibition should aim to display and effectively output the various means of solutions the brand enables; it must go beyond just standard information and allow an authentic experience. It can be difficult to understand your exhibition’s impact without you specialising in media and heavily utilising metrics such as KPIS. There is also the issue of context and specialisation, launchdome is a corporate event company in Delhi. Television and the advent of streaming services enabled vast improvements in the ability to understand and effectively measure the success of generated content. An exhibition can measure itself through comparison, feedback, metrics, raw data, information derived from that data, and value creation and generation by the exhibition. Hence, there are a variety of metrics to utilise to measure the success of any exhibition. Some metrics may be standard across all industries, while several others depend on the exact nature of the industry; it is essential to state that the brand awareness and relationships that are cultivated are not always measured via KPIs, while an exhibition may not be successful in the short term, it may enable learning, insights and feedback, knowledge that is utilised for long term improvement and experience. So, KPIs cannot always consider all facets. An exhibition can also be a great learning experience and an opportunity for exchange between customers and individuals. With the collective experience & repertoire, launchdome is an exhibition stall designer of significant repute, and we approach your brand from a fundamental level utilising design principles and perspectives that have proven to be effective.

Author: Launch Dome